What is the difference between Entine and Jennings' eight questions and traditional measures of social responsibility?

The traditional measures of social responsibility have been somewhat a challenge that has been overlooked for the most part. Not until late, has this been a issue. However, Jennings and Entine discovered that there is a way to determine the soul of a company. In order to do so you can conduct an examination to look beyond political issues. Presuming that you fellow citizens are cognizant of social responsibility can be made in error. It is evident that there is lot that we are not aware of, in regards to preservation of the earth. For instance, years ago we didn't realize that global warming would become an issue. Not only has global warming become an issue, but we have recently learned that we have contributed to the issue. Furthermore, not only do we have obligations to our communities, but we should extend our appreciation to the earth that we live on. It is by far, all of our responsibility to protect and preserve our earth. Therefore, in spite of of work place obligations, there should be a more pressing or moral obligation. With that being said, our actions, motives and our obligations characterize and label us rather we are aware or not. Likewise, business decisions can effect you as well as the consumers you are marketing to. Your actions are indicative of the morals that you value. Therefore, your integrity will set you apart in most cases from your competitors. It is always a smart business move to conduct yourself in a manner conducive to being morally and ethically correct. In times past, it was not important to consider the effects of business decisions. Today, more companies are considering the political risk, environmental and social impact of business activities. Though, some have benefited financially, it only last for a short while. Meanwhile, if you do what is socially and legally correct you will not have to pay for your negligence in the long run. Therefore , appeasing stakeholder and business owners is not always an easy job. However, you must take a stance and do what is ethically correct as much as possible. References Jennings, M. (2012). Business ethics: Case studies and selected readings. 7th ed. Mason, OH South-Western Cengage Learning. Friedman, M. (1970). The social responsibility of business to increase its profits. New York Times, 32- 33, 122-124, 126